Extract the Magic

A project that involves taking ordinary familiar objects and photographing them in a way to show their beauty.

“Most often, if you just document the object as it is, its particular beauty remains invisible. You might need to alter something to make the viewer see what you see. Take the object out its normal surroundings, or change its colour, or make it look like something else. All it might need is some special lighting. You must provide the extra element that will extract the magic from the ordinary to make it visible.”

The Photographer’s Playbook: Extract the Magic
by Elspeth Diederix

Chesterton Windmill

Product photography

Jewellery by Rosie Colvin

Hair photoshoot

Thanks to Emma Whipp for doing the hairdressing.